“BACK TO BUSINESS”: Industry Support Program

“BACK TO BUSINESS”: Industry Support Program

z.one concept USA Announces:

"Back to Business": Industry Support Program

Extensive initiative that offers unprecedented level of assistance to salons looking to jumpstart their business and lessen the burden of reopening

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z.one concept USA today announced availability of Back To Business, a new support program to ensure salons and stylists are prepared to successfully reopen their businesses. As salons and stylists return to work in the coming weeks, z.one concept USA is prepared to assure their customers are “in good hands” with a comprehensive loyalty program, enhanced education support system, a broad color swap initiative and a significant reduction in retail and professional product costs. These programs will lessen the financial impact salon owners and stylists face as they begin the reopening process.


Loyalty Status will be extended and available for redemption at Q4 2019 levels. Due to the first quarter of 2020 being cut short by the Covid-19 outbreak, z.one concept USA will reimburse salons at the same level as the fourth quarter of 2019. All loyalty members who qualify will receive their certificates for free professional merchandise or styling station products as soon as their business is ready to reopen. Customers will be able to utilize this valuable reward and immediately restock their shelves. The program will continue at this level through Q2 2020.


Targeted retail and backbar programs designed for maximum immediate financial benefit of the reopening salons. After months of neglecting their hair, returning salon clients will be seeking primary salon services, such as color and lightening, as well as looking to restock their primary hair care products. With this in mind, z.one concept USA has created simple yet effective promotions for all best-selling milk_shake® and No Inhibition retail as well as backbar and technical products. All of which will lead to the most efficient and straight forward financial benefit of our stylists, salons, and consumers alike.


Furthermore, we have created additional promotions to address the need for newly in high demand in-salon items that customers can take immediate advantage of, allowing to stretch their inventory dollars even further:

Free all-purpose cape with the purchase of 9 tubes of Creative Permanent Color

Free stylist apron with the purchase of 9 tubes of Creative Permanent Color

Free kit of 25 disposable capes with purchase of 6 tubes of Creative Permanent Color


Color Exchange. z.one concept USA has one of the most aggressive color swap programs in the industry. With a minimal investment of a Stylist Kit, customers can receive a color swap of up to 40 tubes. With the investment of an Experience Kit, customers can receive a color swap of up to 360 tubes. You can even choose to have some of your reimbursement in retail products if you prefer. This additional product will help salons restock their inventory immediately and save money. Please see you Distributor Sales Consultant for details or call us at 973-396-2654.


Enhanced Educational Support is being expanded to include individual online training classes, live FB events, a dedicated FB page for stylists and an online class library. z.one concept USA is launching a full suite of continuous learning paths to ensure stylists can access the latest industry techniques and content. Training will include classes such as “Tips and Tricks To Color Regrowth After Lockdown” and “Blending Highlights After Lockdown.” By focusing on education, this program expands opportunities for stylists to work with recognized industry experts to build upon their skills, grow profitability and enjoy an increased ease of doing business. A complete online calendar is available on Facebook at @milkshakeusa.

“Today’s announcement continues to demonstrate our level of commitment and investment in our customers by extending access to the right products, tools and resources when needed most,” stated Matteo Monteverde, President/General Manager. “We reached out to our customers and asked what they needed to successfully reopen. We will continue to adjust our policies and procedures to take care of our customers first and ensure that they are in good hands.”


All current and prospective z.one concept customers can take advantage of these programs by contacting their local sales representation, visiting our website at www.z-oneconceptusa.com or by calling us at 973.396.2654.