milk_shake creative permanent color
hair color created for colorists.
Designed with professional colorists in mind.
Grey coverage, tonality, vibrancy, consistency, and formulation—these are the qualities that matter most to the professional colorist.
milk_shake creative permanent color delivers high quality pigments with intuitive formulation in an infinite array of color possibilities. There is virtually no limit to what you can create. With an advanced, molar-balanced formula, this highly conditioning color is the perfect tool to unleash your creativity without sacrificing the health of your clients’ hair.
Creative permanent color is ideal for:
milk_shake creative permanent color delivers high quality pigments with intuitive formulation in an infinite array of color possibilities. There is virtually no limit to what you can create. With an advanced, molar-balanced formula, this highly conditioning color is the perfect tool to unleash your creativity without sacrificing the health of your clients’ hair.
Creative permanent color is ideal for:
- Grey coverage
- Dramatic color changes
- All over color application
innovative technology meets infinite color combinations. the possibilities are endless.
Excellence, guaranteed
- Vibrant, luminous permanent color
- 100% grey coverage
- 135 mixable shades in 17 tonal series
- SLES Free
- Paraben Free
- Protective UV Filter
- Pleasant honey fragrance
shades
Creative permanent color has 135 intermixable shades in 17 tonal families, a high-lift series, metallics and 1 clear shade. Each tonal series can be mixed, allowing you to create infinite tones.
series
shades
Creative permanent color has 135 intermixable shades in 17 tonal families, a high-lift series, metallics and 1 clear shade. Each tonal series can be mixed, allowing you to create infinite tones.
natural
more natural
absolute natural
cold natural
ash
matte
beige
pure gold
copper
mahogany
red
violet
wood
chocolate
coffee
exotic
sensual warms
high lifter
specials
metallic
milk_shake makes color that’s good for hair
Creative permanent color contains our signature milk proteins and an exclusive vegetable-based amino acid complex to strengthen hair. With organic honey, sunflower oil, and blueberry extract to soothe, condition and protect.
Molar-balancing: an advanced approach to crafting hair color
By controlling for any unwanted reactions between color molecules we are able to guarantee a more vibrant, consistent color result with increased longevity.
Molar-balancing is a complex, chemical process that allows creative permanent color to achieve more vibrant, intense colors.
wild flower honey
nourishes, gives shine, protects, adds elasticity
amino acid complex
plant-based keratins with 18 amino acids and antioxidants
blueberry extract
emollient, protective and revitalizing
sunflower oil
increases manageability
how to use
DIAGNOSIS
Make a technical diagnosis establishing:
- hair’s natural level
- the grey hair %
- the hair type: body – porosity – tenacity – density – elasticity
- the desired result
preparation
STANDARD PREPARATION: 1+1,5
In a non-metallic bowl, pour 1 part of color milk_shake® creative permanent color and add 1,5 part of milk_shake® oxidizing emulsion a 10vol. 3%, 20vol. 6%, 30vol. 9%, 40vol. 12% (i.e.: 50g of cream colourant + 75g of milk_shake® oxidizing emulsion 20vol. 6%).
HIGH LIFTERS PREPARATION: 1+2
In a non-metallic bowl, pour 1 part of color milk_shake® creative permanent color and add 2 parts of milk_shake® oxidizing emulsion a 40vol. 12% (i.e.: 50g of cream colorant “high lift”+ 100g of milk_shake® oxidizing emulsion 40vol. 12%).
In a non-metallic bowl, pour 1 part of color milk_shake® creative permanent color and add 1,5 part of milk_shake® oxidizing emulsion a 10vol. 3%, 20vol. 6%, 30vol. 9%, 40vol. 12% (i.e.: 50g of cream colourant + 75g of milk_shake® oxidizing emulsion 20vol. 6%).
HIGH LIFTERS PREPARATION: 1+2
In a non-metallic bowl, pour 1 part of color milk_shake® creative permanent color and add 2 parts of milk_shake® oxidizing emulsion a 40vol. 12% (i.e.: 50g of cream colorant “high lift”+ 100g of milk_shake® oxidizing emulsion 40vol. 12%).
FORMULATION / PROCESSING TIME
grey coverage
low % of greys (from 30% to 50%):
RECOMMENDED MIXTURE / FORMULA:Use 1/3 of the N-NN-NA-N+ series with 2/3 of the tonal series.
high % of greys (from 50% to 100%):
RECOMMENDED MIXTURE / FORMULA:Use 1/2 of the N-NN-NA-N+ series with 1/2 of the tonal series.
APPLICATION
Apply milk_shake® color specifics powerful protector on the whole hair outline. Wear gloves and apply the colour on dry, unwashed hair (only if hair is extremely greasy or there is a high quantity of styling products, should you wash it before).
service type
- apply the mixture on the roots, on the lengths and on the ends, leave in 30 minutes.
Lightening color:
- apply the mixture 2 cm from the re-growth up to the ends, leave in 20 minutes. Prepare again the same mixture and apply it on the re-growth; leave in another 30-45 minutes. For the lengths application, it is recommended to use a higher oxidizing power than the one used on the roots, in order to obtain a higher color intensity and brightness.li>
Color with “high lift” series:
- apply the mixture 2 cm from the re-growth up to the ends, leave in 20 minutes. Prepare again the same mixture and apply it on the re-growth. Leave in another 45-60 minutes.
Retouch color:
- apply the mixture only on the natural re-growth and leave in 30-35 minutes. Then, in order to refresh the colour on lengths and ends, choose and apply a nuance of milk_shake® direct color or milk_shake® smoothies and leave in another 5-10 minutes.
Retouch color with “high lift” series:
- apply the mixture only on the natural re-growth and leave in 45-60 minutes. To refresh the color on lengths and ends, choose and apply a nuance of milk_shake® direct color or milk_shake® smoothies and leave in another 5-10 minutes.
Color with nuances with a darker level or with the same level:
RINSING
At the end of the recommended processing time, add some warm water and massage the colour for about 2 minutes, then rinse abundantly and apply milk_shake® color specifics acid color sealer, distributing it on the whole hair. Massage for 2 minutes without rinsing and go on with the shampoo with milk_shake® color sealing shampoo, then condition with milk_shake® color sealing conditioner, massage for 2 minutes, rinse and go on with the desired styling.
get innovative color in your salon
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