milk_shake creative permanent color

hair color created for colorists.

Designed with professional colorists in mind.

Grey coverage, tonality, vibrancy, consistency, and formulation—these are the qualities that matter most to the professional colorist.

milk_shake creative permanent color delivers high quality pigments with intuitive formulation in an infinite array of color possibilities. There is virtually no limit to what you can create. With an advanced, molar-balanced formula, this highly conditioning color is the perfect tool to unleash your creativity without sacrificing the health of your clients’ hair.

Creative permanent color is ideal for:

Grey coverage
Dramatic color changes
All over color application

VIEW THE COLLECTION

innovative technology meets infinite color combinations. the possibilities are endless.

Excellence, guaranteed

Vibrant, luminous permanent color
100% grey coverage
128 mixable shades in 18 tonal series
SLES Free
Paraben Free
Protective UV Filter
Pleasant honey fragrance

LEARN MORE

Download swatch chart pdf

series

natural

more natural

cold natural

ash

matte

beige

pure gold

copper

mahogany

red

violet

wood

chocolate

coffee

exotic

sensual warms

high lifter

specials

metallic

Download swatch chart pdf

milk_shake makes color that’s good for hair

Creative permanent color contains our signature milk proteins and an exclusive vegetable-based amino acid complex to strengthen hair. With organic honey, sunflower oil, and blueberry extract to soothe, condition and protect.

Molar-balancing: an advanced approach to crafting hair color

By controlling for any unwanted reactions between color molecules we are able to guarantee a more vibrant, consistent color result with increased longevity.
Molar-balancing is a complex, chemical process that allows creative permanent color to achieve more vibrant, intense colors.

wild flower honey

nourishes, gives shine, protects, adds elasticity

amino acid complex

plant-based keratins with 18 amino acids and antioxidants

blueberry extract

emollient, protective and revitalizing

sunflower oil

increases manageability

how to use

DIAGNOSIS

Make a technical diagnosis establishing:

hair’s natural level
the grey hair %
the hair type: body – porosity – tenacity – density – elasticity
the desired result

preparation

STANDARD PREPARATION: 1+1,5
In a non-metallic bowl, pour 1 part of color milk_shake® creative permanent color and add 1,5 part of milk_shake® oxidizing emulsion a 10vol. 3%, 20vol. 6%, 30vol. 9%, 40vol. 12% (i.e.: 50g of cream colourant + 75g of milk_shake® oxidizing emulsion 20vol. 6%).

HIGH LIFTERS PREPARATION: 1+2
In a non-metallic bowl, pour 1 part of color milk_shake® creative permanent color and add 2 parts of milk_shake® oxidizing emulsion a 40vol. 12% (i.e.: 50g of cream colorant “high lift”+ 100g of milk_shake® oxidizing emulsion 40vol. 12%).

FORMULATION / PROCESSING TIME

To darken - oxidizing emulsion 10 vol 3% - minimum 30 mins*

For lightening up to maximum 1 level - xidizing emulsion 10 vol. 3% - minimum 30 mins*

For lightening from 1 to 2 levels - oxidizing emulsion 20 vol. 6% - minimum 35 mins*

For lightening from 2 ro 3 levels - oxidizing emulsion 30 vol. 9% - minimum 40 mins*

For lightening from 3 to 4 levels - oxidizing emulsion 40 vol. 12% - minimum 45 mins*

APPLICATION

Apply milk_shake® color specifics powerful protector on the whole hair outline. Wear gloves and apply the colour on dry, unwashed hair (only if hair is extremely greasy or there is a high quantity of styling products, should you wash it before).

service type

Color with nuances with a darker level or with the same level:

apply the mixture on the roots, on the lengths and on the ends, leave in 30 minutes.
Lightening color:
apply the mixture 2 cm from the re-growth up to the ends, leave in 20 minutes. Prepare again the same mixture and apply it on the re-growth; leave in another 30-45 minutes. For the lengths application, it is recommended to use a higher oxidizing power than the one used on the roots, in order to obtain a higher color intensity and brightness.li>
Color with “high lift” series:
apply the mixture 2 cm from the re-growth up to the ends, leave in 20 minutes. Prepare again the same mixture and apply it on the re-growth. Leave in another 45-60 minutes.
Retouch color:
apply the mixture only on the natural re-growth and leave in 30-35 minutes. Then, in order to refresh the colour on lengths and ends, choose and apply a nuance of milk_shake® direct color or milk_shake® smoothies and leave in another 5-10 minutes.
Retouch color with “high lift” series:
apply the mixture only on the natural re-growth and leave in 45-60 minutes. To refresh the color on lengths and ends, choose and apply a nuance of milk_shake® direct color or milk_shake® smoothies and leave in another 5-10 minutes.

RINSING

At the end of the recommended processing time, add some warm water and massage the colour for about 2 minutes, then rinse abundantly and apply milk_shake® color specifics acid color sealer, distributing it on the whole hair. Massage for 2 minutes without rinsing and go on with the shampoo with milk_shake® color sealing shampoo, then condition with milk_shake® color sealing conditioner, massage for 2 minutes, rinse and go on with the desired styling.