milk_shake the gloss

acidic pH demi coloring treatment for hair

an oil-based ammonia-free acidic pH demi colouring treatment

The Gloss is an oil-based ammonia-free acidic pH demi coloring treatment that guarantees amazing color tones without lightening or modifying the hair’s structure

The Gloss color is not just hair color, but is also a treatment that nourishes and conditions hair through its active ingredients, making hair more and more beautiful after each application.

The Gloss color is different when compared to traditional ammonia-free semi-permanent color. Its acidic pH makes milk_shake® the gloss color ideal for porous or damaged hair where color-fading tends to happen more quickly.

The final effect on the hair is glossy, long-lasting color, guaranteeing visible improvement of the hair’s structure with each application.

perfect color and healthy, shiny hair

glossy color that reveals shine and color tones, giving hair healthy, perfect color.
  • gives color tones without modifying the natural color and structure of the hair
  • improves the condition of porous or chemically-treated hair
  • tones and corrects color-treated or lightened hair
  • hides up to 50% of grays
  • lasts 15-20 washes
  • shades

    35 shades for any color toning need, plus a neutral shade in order to customize hair color toning.
    Download swatch chart pdf



    35 shades for any color toning need, plus a neutral shade in order to customize hair color toning.
    pure gold
    Download swatch chart pdf

    Active ingredients

    A mix of ingredients to value the beauty and the well-being of the hair.

    hyper-fermented prickly pear extract

    appreciated for the nutritional and nutraceutical properties of its fruit, rich in sugars, pectins, fibers, minerals, and vitamins C and E. The protective action of the prickly pear extract protects the cuticle to better resist external aggressions and preserve its integrity, giving intense and glossy color for longer.

    amino acid complex

    restores the natural keratin components of the hair, essential elements for the integrity, strength and resistance of the protein chain that can be subject to aggressors due to internal and external stress factors. The hair is nourished and thus regains strength, radiance, smoothness and softness.

    organic blueberry extract

    it nourishes the scalp and hair, providing precious phytonutrients such as vitamins, minerals and antioxidants, with precious protective, toning and emollient properties, for radiant hair that is full of life.

    integrity 41®

    possess extraordinary protective effects from free radicals and stress factors that threaten the hair’s integrity, color intensity and radiance.

    how to use

    Acidic pH demi colouring treatment for hair.

    The acidic pH of the milk_shake® the gloss color formula colors, tones and corrects hair color whilst maintaining the hair's structure. Its action has a conditioning effect on the hair, leaving it extremely shiny. It blends greys maximum 50%.


  • examine the condition of the hair, its porosity and its color (whether natural, color-treated or mixed)
  • decide the target color with the client
  • consider the percentage of grays.
  • mixing ratio

    1+1 (e.g. 40 g milk_shake® the gloss color + 40 g milk_shake® the gloss color acidic color activator).


    Prepare the color formula immediately before application. Pour the desired quantity of color into a non-metallic bowl or applicator bottle and add milk_shake® the gloss color acidic color activator 6 vol (1.8%) following the mixing ratio of 1+1.


    Cleanse the hair using milk_shake® deep cleansing shampoo and pre-dry the hair (at least 50%). Apply the blend to roots, lengths and ends and leave to process for 20 minutes.


    once the processing time has been completed, emulsify the colour with water to remove colour Residue from the hair, then rinse well. Apply milk_shake® colour specifics acid colour sealer, distribute through the hair and leave to process for 3 minutes. Without pre-rinsing, cleanse with milk_shake® colour sealing shampoo, then condition using milk_shake® colour sealing conditioner.

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