milk_shake the gloss

acidic pH demi coloring treatment for hair

Watch & Learn

introduction to the gloss
introduction to the gloss

introduction to the gloss

an oil-based acidic pH demi-permanent color treatment 

The Gloss delivers beautiful color tones without modifying hair’s natural structure. This unique hair color treatment deposits color, increased shine, and improves the overall health of the hair.

Perfect for:
  • Toning
  • Blending regrowth
  • Covering up to 50% grey
  • Increasing shine
  • Improving hair health
  • it's not just a color

    this unique hair color treatment nourishes and conditions—creating hair that is shinier, healthier, and more beautiful after each application.

    perfect color & shiny, healthy hair

    The Gloss acidic pH demi-permanent color treatment is ideal for creating glossy, vibrant color tones

  • Ammonia free
  • Deposits color tones without modifying hair structure
  • Improves the condition of the hair
  • Covers up to 50% grey
  • Lasts 15-20 washes
  • 7 tonal families
  • 37 shades
  • 1 neutral
  • shades

    38 shades for any color toning need, plus a neutral shade in order to customize hair color toning.
    Download swatch chart pdf



    38 shades for any color toning need, plus a neutral shade in order to customize hair color toning.
    pure gold
    Download swatch chart pdf

    Active ingredients

    Advance hyper fermentation process ensures that all parts of our natural active ingredients are used.
    Delivering higher quantities of powerful antioxidants.

    hyper-fermented prickly pear extract

    appreciated for the nutritional and nutraceutical properties of its fruit, rich in sugars, pectins, fibers, minerals, and vitamins C and E. The protective action of the prickly pear extract protects the cuticle to better resist external aggressions and preserve its integrity, giving intense and glossy color for longer.

    amino acid complex

    restores the natural keratin components of the hair, essential elements for the integrity, strength and resistance of the protein chain that can be subject to aggressors due to internal and external stress factors. The hair is nourished and thus regains strength, radiance, smoothness and softness.

    organic blueberry extract

    it nourishes the scalp and hair, providing precious phytonutrients such as vitamins, minerals and antioxidants, with precious protective, toning and emollient properties, for radiant hair that is full of life.

    integrity 41®

    possess extraordinary protective effects from free radicals and stress factors that threaten the hair’s integrity, color intensity and radiance.

    how to use

    Acidic pH demi colouring treatment for hair.

    The acidic pH of milk_shake the gloss color tones and corrects hair color while maintaining the hair’s health and structure. It has a conditioning effect and can mask up to 50% grey.


  • examine the condition of the hair, its porosity and its color (whether natural, color-treated or mixed)
  • decide the target color with the client
  • consider the percentage of grays.
  • mixing ratio

    1+1 (e.g. 40 g milk_shake® the gloss color + 40 g milk_shake® the gloss color acidic color activator).


    Prepare the color formula immediately before application. Pour the desired quantity of color into a non-metallic bowl or applicator bottle and add milk_shake® the gloss color acidic color activator 6 vol (1.8%) following the mixing ratio of 1+1.


    Cleanse the hair using milk_shake® deep cleansing shampoo and pre-dry the hair (at least 50%). Apply the blend to roots, lengths and ends and leave to process for 20 minutes.


    once the processing time has been completed, emulsify the colour with water to remove colour Residue from the hair, then rinse well. Apply milk_shake® colour specifics acid colour sealer, distribute through the hair and leave to process for 3 minutes. Without pre-rinsing, cleanse with milk_shake® colour sealing shampoo, then condition using milk_shake® colour sealing conditioner.

    get innovative color in your salon

    Want to experience the innovative milk_shake color lines in your salon?