

NEW: milk_shake® insta.light
a 4-step in-salon service that creates
incredible mega-watt shine.
EXPLORE NOW
incredible mega-watt shine.
experience beauty naturally
Treat your clients to exceptional salon services with products that are as good for their hair as they are fun to use.
From our full hair color range to our care & styling —all milk_shake products are crafted with high-quality natural ingredients to support hair health and highlight natural beauty. Delectable scents combined with milk proteins and fruit extracts to create the perfect healthy hair experience.
From our full hair color range to our care & styling —all milk_shake products are crafted with high-quality natural ingredients to support hair health and highlight natural beauty. Delectable scents combined with milk proteins and fruit extracts to create the perfect healthy hair experience.
for mega-watt shine
discover insta.lightmilk_shake® body care
sweet indulgence for your skin9 minutes permanent color
explore 9 minutessalon digital assets
check out our resources
natural beauty without compromise
Feeding the hair is just as important as feeding the body. We know that one only wants the best nutrition for their hair, too. That’s why we are committed to using high percentages of the best ingredients of natural origin which are often organic, and wherever possible our formulas are sulfate, paraben, and salt free.
- Superfood for your hair
- Designed to create sensorial happiness
- Professional quality formulas
- Kind on hair, people, and the planet
latest blog posts
What is Hair Lamination? Bring the latest haircare service to your salon

What is Hair Lamination? Bring the latest haircare service to your salon
How do the milk_shake temporary color lines compare?

How do the milk_shake temporary color lines compare?