haircare news & tips

Not every guest is looking to completely obliterate their greys. There is a growing trend of clients looking to blend in or bring out their...

Grey coverage is likely a BIG part of your salons’ business. When it comes to which creative permanent shades are going to give you the...

 There are two main things to take into consideration when recommending care products to your curly clients:  Curl type   Hair texture  Knowing the shape of...

One of the best ways to get clients excited about new hair products is to show them exactly how to use them. And why not...

Is your salon included in our online locator? If not, we think it may be time that you changed that.  Our salon locator is an...

Are you as excited for our new aerosol products as we are?? After spending what felt like an eternity dealing with VOC regulations and supply...

In-salon treatments can bring a serious boost to your salon business—and we are not just talking about add-on revenue. The most beautiful thing about milk_shake...

We know that you know when to reach for a permanent color. But what about our semis and demis? Let’s talk about when you might want...

milk_shake offers a wide range of shampoos designed specifically to improve scalp health. Sometimes it can be a little tricky to know which one is...

You may have noticed that our GLOSS liquid demi-permanent color range recently got a swatchbook upgrade. The new format is smaller & more portable, with...

Keeping cool-toned guests brass-free between appointments is an important part of their color after-care. Not to mention a great way to preserve the integrity of...

Milan, Italy—January 30, 2024—Beautynova Group, backed by Bluegem Capital Partners, which operates in North America under the subsidiary z.one concept USA, and globally markets milk_shake,...