curl power!

unleash the beauty of curly hair with a complete care & styling routine. cleanse, condition, style & finish with products designed just for curls & waves.

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milk_shake curl passion
milk_shake curl passion

milk_shake curl passion

care & styling products that LOVE curly hair 

A versatile product range that caters to hair of all textures. From cleansing to styling, every product in the Curl Passion family has been thoughtfully crafted with curly hair in mind.

Perfect for:
  • Wavy hair
  • Curly hair
  • Very Curly Hair
  • Coily hair
  • cleanse, condition, style:

    Each curl passion product has been formulated to give definition and shape to curls and waves.

    Cleansing & conditioning 

    Extra gentle, hydrating formulas create the perfect conditions for curls that your clients will love. With two different conditioning options, clients can choose the level of hydration the fits their specific curl needs.

    / Shampoo: Paraben & SLES free for soft, weightless curls

    / Conditioner: Paraben free mid-weight conditioner that hydrate without weighing curls down

    / Mask: Paraben free deep, nourishing mask for extra thirsty curls

    / Leave-in: A lightweight, paraben free, no-rinse conditioning spray for extra hydration

    create a care routine that their curls will LOVE 

    / Normal: Shampoo + Conditioner 

    / Dry: Shampoo + Conditioner + leave-in 

    / Very Dry/Damaged: Shampoo + Mask + Leave-in 

    identify the curl pattern

    type 2a

    type 2b

    type 2c

    type 3a

    type 3b

    type 3c

    Style for days

    Finding the products that curls love best is no small task. With five high-powered stylers to layer in endless combinations you can help your clients fall back in love with their curls.

    / Primer: Paraben free. Creates the perfect foundation for lasting style

    / Defining gel: Paraben Free. A lightweight gel that creates definition without feeling sticky.

    / Enhancing fluid: An ultralightweight, paraben free gel-cream that gives shine and definition.

    / Curl perfectionist: Paraben Free. A high hold cream that supports curl pattern and banishes frizz.

    / Curl shaper: Paraben free styling fluid for enhancing curl shape and definition.

    create a look that caters to every curl 

    / Natural & Soft: Leave-in + fluid 

    / Volume & Bounce: Primer + Shaper 

    / Define & Control: Perfectionist+ Defining Gel 

    Thoughtful active ingredients 

    Our secret? Our formulas!

    An oil complex from plants from the Amazon rainforest contributes to the performance of our milk_shake® curl passion products, enveloping the hair and helping to keep hair elastic as well as repairing damage.

    Our signature ingredients milk proteins and fruit extracts - blueberry, apple lemon- complete the formulas to improve the hair's structure and appearance.

    pracaxi oil

    strengthens and fortifies the hair fiber while deeply nourishing and conditioning the structure of the hair.

    babassu oil

    native to the Amazon, this oil from the Babaçu palm tree seed repairs hair damage by restoring lipids that are critical to hair health.

    milk proteins & fruit extracts

    improve the hair's structure and appearance.

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