creative permanent color

A conditioning and protective cosmetic base to maintain hair integrity and condition the hair shaft, while protecting scalp and hair during the hair color process.

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smoothies semi-permanent

A tone-on-tone conditioning semi-permanent hair color cream. Vibrant pigments give an incredible shine, while our ingredients add softness and condition the hair and scalp.

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the gloss color

An oil-based, ammonia-free, acidic pH demi coloring treatment that guarantees amazing color tones without lightening or modifying the hair’s structure.

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direct color

An innovative and gentle cosmetic hair color that performs with excellent results.

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A complete range of lightening products created through the know-how of concept research laboratories to offer a wide range of solutions for in-salon lightening and toning services.

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A smoothing treatment containing keratin and precious oils from the Amazon rainforest with a high-quality formula that modifies the hair fibre, making it smooth and stable with a long-lasting effect, without damaging the hair.

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