creative permanent color
A conditioning and protective cosmetic base to maintain hair integrity and condition the hair shaft, while protecting scalp and hair during the hair color process.
LEARN MOREabout creative permanent colorsmoothies semi-permanent
A tone-on-tone conditioning semi-permanent hair color cream. Vibrant pigments give an incredible shine, while our ingredients add softness and condition the hair and scalp.
LEARN MOREabout smoothies semi-permanent9-minutes permanent color
The first permanent color that guarantees maximum results in just 9 minutes. Comes in 36 intense and radiant color shades.
Shop the collectionthe gloss color
An oil-based, ammonia-free, acidic pH demi coloring treatment that guarantees amazing color tones without lightening or modifying the hair’s structure.
LEARN MOREabout the gloss colordirect color
An innovative and gentle cosmetic hair color that performs with excellent results.
LEARN MOREabout direct colorcolor specifics
A family of products that was created to support and preserve your color work—before, during, and after the service.
LEARN MOREabout color specificsno inhibition multicolor
A rich, iridescent permanent color that rejuvenates hair
LEARN MOREabout no inhibition multicolorget innovative color in your salon
Want to experience the innovative milk_shake color lines in your salon?