the gloss color

An oil-based, ammonia-free, acidic pH demi coloring treatment that guarantees amazing color tones without lightening or modifying the hair’s structure.

Shop the collection

creative permanent color

A conditioning and protective cosmetic base to maintain hair integrity and condition the hair shaft, while protecting scalp and hair during the hair color process.

Shop the collection

9-minutes permanent color

The first permanent color that guarantees maximum results in just 9 minutes. Comes in 36 intense and radiant color shades.

Shop the collection

smoothies semi-permanent color

A tone-on-tone conditioning semi-permanent hair color cream. Vibrant pigments give an incredible shine, while our ingredients add softness and condition the hair and scalp.

Shop the collection

direct color

An innovative and gentle cosmetic hair color that performs with excellent results.

Shop the collection

no inhibition multicolor

A permanent hair color that guarantees brilliant luminous results with a rejuvenating effect on hair.

Shop the collection

follow us.


get innovative color in your salon

Want to experience the innovative milk_shake color lines in your salon?