the beauty of blonde

unleash the power of light and capture the essence of blonding.

Watch & Learn

milk_shake light catcher
milk_shake light catcher

milk_shake light catcher

harness the beauty of light

No matter what the level or tone, the beauty of blond hair is its ability to capture and reflect light.
Inspired by this unique quality we’ve created light catcher soft light - an innovative color system that allows you to capture the essence of blonding .

Light catchers soft light is ideal for:
  • High lifting + grey coverage
  • Lifting + blending existing color
  • Providing a natural lift to virgin hair

1 color series, 3 products, infinite possibilities.

Light catcher soft light is a cream–based high lift blond color series with a specialized oxidizing emulsion.

a brand-new way to blond.

Blonding services are a cornerstone of many salon businesses as they are always in demand. Most clients want to be lighter but also require grey coverage or the blending of existing color. We’ve created this color series to address the specific needs of the everyday colorist.

/ lift & balance: Covers greys, lifts 4-5 levels 
/ light layers: Adds touches of light and movement throughout your blonds. 
/ soft light oxidizing emulsion 40 vol: Oxidizing emulsion with a creamy texture for easy blending.

These products can work together to create 1 system to lift, tone, and cover greys —all within the same service.  

Watch & Learn

milk_shake light catcher overview
milk_shake light catcher overview

milk_shake light catcher overview

milk_shake light catcher light layers
milk_shake light catcher light layers

milk_shake light catcher light layers

milk-shake-light-catcher-lift-and-balance

light catcher lift & balance: super highlifter cream for hair, with coverage

Gives 4-5 levels of lift to natural bases and gives perfect grey coverage, with an even and natural-looking result.
lift & balance should be used on up to 30%-70% greys. Ideal for natural base levels 6 (dark blond) or lighter.

Mix: prepare the color mixture just before applying. Dispense the necessary amount of color into a non-metallic bowl and add soft light oxidizing emulsion 40 vol. (12%) with a 1:1 mixing ratio.
Processing time: 45 minutes.

milk_shake® light catcher lift & balance 3 shades to be applied to base levels 6 or lighter.
milk-shake-light-catcher-light-layers

light catcher light layers: a super highlift cream for hair

Gives up to 4-5 levels of lift to lengths and ends when applied to untreated hair and up to 2-3 levels of lift on previously color-treated hair.
light layers is recommended for natural or color-treated base levels 6 to 9. It gives lift with natural-looking color tones. For maximum lift, foils or other support are recommended.

Mix: prepare the color mixture just before applying. Dispense the necessary amount of color into a non-metallic bowl and add soft light oxidizing emulsion 40 vol (12%) with a 1:1 mixing ratio.
Processing time: 45 minutes.

get innovative color in your salon

Want to experience the innovative milk_shake color lines in your salon?