Calling All Blondes: Why You Need To Start Using Purple Shampoo
Do blondes really have more fun? We think so—with the right haircare routine.
Those golden locks of yours have probably garnered all sorts of comments. You have blonde moments, you have more fun, and your friends are just so jealous of your sleek ‘do, right?
All of that is great, but they don’t know just how much work it takes to keep your color glowing and save your tresses from the stresses of damage. Too much washing, too many UV rays, the wrong shampoo, environmental pollution. All of them can do a number on your mane in ways that can feel overwhelming to reverse.
Of course, you can only fit so many salon trips into a month. Luckily, there’s plenty you can do at home to keep that fair hair looking as healthy as it did in the salon mirror.
Whether you kept your natural blonde locks or went platinum for style, blondes all share the same worst nightmare—natural, vibrant color that dulls into a sad, ashy mess; or, worse yet, a sleek and chic blonde tone that rebels into a wayward brass.
It sounds scary. Okay—it even looks a little scary when you first see it. But purple shampoo doesn’t turn your hair purple. Instead, it caters to the unique needs of blonde hair in a way that regular shampoo can’t.
Pull up a photo of an artist’s color wheel and you’ll notice that the color directly opposite bright yellow is deep purple. So, when you mix those colors, the unique violet pigment neutralizes the unwanted yellow and brassy tones to restore your original color. Purple shampoo works because of color theory—it’s that simple.
Purple shampoo is a toning product for light hair that combats the damage caused by frequent washing, swimming, and excessive sun exposure.
z.one concept™ milk_shake silver shine shampoo is the ideal brassy-hair solution for both natural and salon blondes. Bonus: if you’re sporting bright grey or white hair, it’ll help you maintain your original tone, too.
Unlike many shampoos, milk_shake silver shine shampoo is gentle on hair and equipped with the specific purple pigment necessary to wipe your locks clean of unwanted color changes.
Natural brunettes with stubborn yellow-tinged highlights can scrub their strands with silver shine shampoo, too—it won’t affect the color of your darker hair as it works to restore your highlights and keep your hair healthy.
For the first-time user or for mildly brassy hair, work a nickel-sized drop into your locks thoroughly and rinse immediately. For more severe brassiness, aim for a quarter-sized serving of silver shine shampoo.
The mystery of the chameleon color
Enter: purple shampoo
Is purple shampoo right for me?
How much should you use?
