How to recommend the right curl care products to your guests

 There are two main things to take into consideration when recommending care products to your curly clients: 

• Curl type  

• Hair texture 

Knowing the shape of the curl can help to determine how much additional moisture it needs and knowing the overall hair texture can help to know how much additional moisture it can handle. 

Let’s get into it. 

Hair care routines by curl type 

Believe it or not, more than half the world’s population has some form of curly hair. The main difference between each type of curl is its shape. Of the three main categories of curl, the shapes can vary. 

Curl types by shape 

Wavy: primarily “S” shaped curl pattern 

Curly: primarily “C” shaped curl pattern 

Coily: Primarily a tight “Z” shaped curl pattern 

You can determine your guest’s curl pattern by holding a curl against your palm of a sheet of paper and examining the shape.  
 

Why does curl shape matter? 

When it comes to care, the tighter the curl, the more hydration it needs. This is because the bed in the strand makes it difficult for naturally occurring oils to travel from the scalp down to the ends of the hair. This makes it harder for strands to get moisture and leaves them feeling dry. Basically, the higher up on the strand the curl starts, the drier it is. 

Hair care routines by curl texture 

While identifying what your guests base-line moisture needs are by curl type is a great first step, knowing how much moisture their hair can handle is just as important. To do that, we need to consider hair texture.  

Hair texture needs 

Fine: needs lightweight moisture 

Medium: need moderate moisture 

Thick/coarse: needs a LOT of moisture 

milk_shake Curl Passion care products by curl/hair type: 

No matter what curl type or texture your client has, our Curl Passion Shampoo is the perfect cleanser to start out with. This ultra-conditioning shampoo is formulated with babassu and pracaxi oils, in addition to nourishing milk proteins and fruit extracts. 

When it comes to conditioners, we have several options to create a custom care routine for each curly guest: