Introducing milk_shake Moisture Plus line

PRODUCTS MADE FOR YOUR HAPPINESS!

milk_shake® unveils the new moisture plus range with organic papaya extract and hyaluronic acid with a low molecular weight. A product line that gives the sensation of healthy hair with brand new formulas and a delicious tropical fragrance. Deeply hydrated, full of life, more resistant and lustrous. milk_shake moisture plus has two results on the hair: _MAXIMUM HYDRATION _VISIBLY YOUNGER HAIR

3 BEAUTY ROUTINE PHASES TO

.CLEANSE .HYDRATE .STRENGTHEN

. CLEANSE moisture plus shampoo A delicate shampoo that gives softness and manageability to dry hair, maintaining the hair’s optimal moisture balance. It contains organic papaya extract, Integrity 41® and hyaluronic acid with an anti-aging action, as well as protecting hair color. Use: distribute evenly over damp hair, lather, then rinse. Repeat if necessary. Proceed with milk_shake moisture plus conditioner. . HYDRATE moisture plus conditioner Moisturizing conditioner for dry hair. Gives softness and manageability to dry hair, maintaining the hair’s optimal moisture balance. It contains organic papaya extract, Integrity 41 and hyaluronic acid with an anti-aging action as well as protecting hair color. Use: distribute evenly over clean, damp hair, leave in for a few minutes and rinse. Proceed milk_shake moisture plus whipped cream for more intense conditioning. . STRENGTHEN moisture plus whipped cream No rinse moisturizing foam for dry hair. Ideal to give softness and manageability to dry hair, maintaining the hair’s optimal moisture balance. Leaves hair soft, shiny and healthy. It contains organic papaya extract, Integrity 41 and hyaluronic acid with an anti-aging action as well as protecting hair color. Use: shake well, point downwards and dispense product. Apply to clean, damp hair, then proceed with styling.

FORMULAS FILLED WITH NATURAL INGREDIENTS

. ORGANIC PAPAYA EXTRACT Papaya is a fruit that is rich in precious nutrients and a great aid in treating the scalp and hair. It contains many vitamins as well as antioxidants, important elements that give the appearance of eternal youth to dry and weak hair. Organic papaya extract also contributes to keeping hair looking shinier and healthier. . HYALURONIC ACID A “super-hydrating” ingredient that balances the level of hydration in the hair. The hyaluronic acid in milk_shake moisture plus is a mix of three molecular weights: -low -medium -high

This makes the hyaluronic acid penetrate into each layer of the hair fiber to give greater hydration and softness. Furthermore, this special mix contains a modified component of hyaluronic acid that has a film-forming action, prolonging the hydrating action over time.

. INTEGRITY 41® Colour gets noticed when the hair is healthy and shiny. That’s why milk_shake moisture plus takes care of hair with a registered active ingredient. Integrity41 protects hair color, preventing fading, and increases manageability and shine in the hair. . QUINOA PROTEINS Shine comes first. Quinoa is a “super-food” that is also widely used in the cosmetic industry. It protects hair color and prevents color fading. As a result, hair is easier to manage, with unprecedented shine. . MILK PROTEINS Maximum nourishment with a supplementing action, protecting and conditioning the hair. Milk proteins give strength and resistance to the hair fiber. . UV FILTERS Colour, shine, and silkiness make hair beautiful, therefore it is important to use products that contain UV filters to protect the hair from the aggressive action of the sun and other external aggressors that can cause color fading. . ORGANIC FRUIT EXTRACTS Nature takes care of hair. Organic strawberry and goji extracts have a protective, toning, emollient and conditioning action.

THE BEAUTY OF TOMORROW

Our company strategy is created with nature at the forefront, this is why we choose to use sustainable components for our packaging and printed materials. The aluminum can of moisture plus whipped cream is a permanently available resource: it can be recycled easily and infinitely without losing its intrinsic qualities. All the materials with plastic resins used in every sector take hundreds of thousands of years or more before they decompose in the environment. That's why we have chosen shampoo bottles for the moisture plus range that are made of 50% recycled plastic The bottles and tube contain a special additive that accelerates the biodegrading process enormously so that these may become an organic component of the soil The caps and nozzles in PP from the moisture plus range, if collected and recycled, can become new products, favoring the advancement of a dynamic and environmentally conscious society. z.one concept makes its contribution to respecting the environment. The electricity used by the company is from renewable resources that can be regenerated, and are therefore unlimited.