Hairstylist for celebrities and supermodels, he’s the new Global Brand Ambassador for milk_shake® milk_shake announces the collaboration with Pier Paolo Lai, one of the top hairstylists in the fashion sector. He has collaborated with the most renowned fashion magazines such as Vogue, Harpers Bazar, Elle, Glamour and many others, as well as being chosen by the most important international fashion brands for his unmistakable style in creating hairlooks. Pier Paolo Lai will be global brand ambassador for milk_shake from the 1st of October 2020 for one year exclusively to milk_shake in the hair fashion sector, also taking part in education. Pier Paolo Lai will be part of the z.one concept team and will create the best hairstyles for celebrities and supermodels such as Kendall Jenner, Cara Delavigne, Maria Carla Boscono and Eva Herzigova in the most exclusive backstage areas of the most important fashion shows. He will use milk_shake products and explain why they are real must-haves during these fashion shows, creating increasingly strong connections between the fashion runways and milk_shake.