ultra-deep violet pigmented shampoo for cool blondes 

icy blond deposits delicate ash tones to keep brass out of very light blonde, platinum and gray hair.
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icy blond at work.

This dramatic deep violet formula looks black, creating a unique experience for your clients. Icy Blond counteracts naturally occurring yellow-undertones and deposits ash tones in ultra-light, cool-toned blondes. The depositing action prolongs the effects of grey and silver tones, creating a signature glacial finish. Icy Blond can be used at the basin to pre-tone after lifting and also at home as a maintenance product.
    Icy Blond shampoo & conditioner:
    • Has a deep violet/black pigment
    • Deposits ash tones into the hair
    • Designed for cool-toned platinum, light blondes
    • Prolongs the effects of grey or silver tones
    • Smells like sweet grape flower

icy blond is a bestseller (x2!) 

Our fan-favorite tone controlling shampoo has sold out TWICE! Fully restocked, Icy Blond is back....for now. Contact your local sales rep to order.

Not a current milk_shake® salon? Contact us to find out how to stock Icy Blond!

Active ingredients chosen with care.

The active ingredients in icy blond products enhance the natural beauty of hair, leaving it soft and shiny. The sweet and evocative grape fragrance gives a delicious happy moment of joy during application.

milk proteins

supplement and condition the hair’s structure.

Integrity 41®

sunflower seed antioxidant complex that guarantees long-lasting color over time.

grapeseed oil

known for its emollient and nourishing action. Provides protection and softness to the scalp and hair.

quinoa proteins

protect color and prevent fading, increasing the manageability and shine of the hair.