milk_shake mirror moment terms and conditions
milk_shake® Mirror Moments Contest – Official Rules
NO PURCHASE NECESSARY TO ENTER OR WIN.
1. ELIGIBILITY: The milk_shake® Mirror Moments Contest (“Contest”) is open to legal residents of the Contiguous United States who are 18 years of age or older at the time of entry. Employees, representatives, or agents of Beautynova Americas, Inc. (“Sponsor”), its parent companies, subsidiaries, affiliates, advertising and promotional agencies, and their immediate family or household members are not eligible to participate. Void where prohibited by law.
2. CONTEST PERIOD: The Contest begins at 12:00 AM ET on 06/01/2025 and ends at 11:59 PM ET on 07/31/2025 (the "Contest Period").
3. HOW TO ENTER: To enter the Contest, participants must create a custom milk_shake® gloss shade on a willing participant or client. The custom gloss shade must be given a name. Participants must capture the reveal moment in a photo or video, and share it in a public Instagram post that includes the shade name, the formula used, and the reveal content. The post must tag @MilkShakeHairPRO and include the hashtag #MilkshakeMirrorMoments in the caption. Each participant may submit only one entry. Entries must comply with Instagram’s terms of use and be complete in order to be considered.
4. WINNER SELECTION AND NOTIFICATION: Three finalists will be selected by a panel of judges appointed by the Sponsor based on creativity, originality, and relevance to the milk_shake® brand. From those finalists, one winner will be determined based on Instagram engagement metrics, including likes, comments, and shares. The potential winner will be notified via Instagram direct message after August 3, 2025, and must respond within 48 hours. If the selected winner does not respond within that time frame, an alternate winner may be chosen.
5. PRIZES:
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Grand Prize: One (1) winner will receive:
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A $500 milk_shake® gift card for themselves.
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A $500 milk_shake® gift card for their participating client.
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A Trip to Hairtopia 2025 in Ibiza.
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Runner-Up Prize: One (1) runner-up will receive:
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A $500 milk_shake® gift card for themselves.
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A $100 milk_shake® gift card for their participating client.
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Honorable Mentions: One (1) honorable mention will each receive:
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A $500 milk_shake® gift card for themselves.
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A $50 milk_shake® gift card for their participating clients.
6. CONDITIONS OF PARTICIPATION: By participating in the Contest, each entrant agrees to abide by these Official Rules and the decisions of the Sponsor, which are final and binding in all respects. Entries must be the original work of the entrant. Any entry that is incomplete, fails to meet the submission criteria, or is deemed inappropriate or inconsistent with the Sponsor’s image may be disqualified at the Sponsor’s sole discretion. The Contest is not sponsored, endorsed, administered by, or associated with Instagram. By entering, participants release Instagram from any liability associated with the Contest.
7. PRIVACY: Personal information collected from entrants will be used solely for the purposes of administering this Contest and will be handled in accordance with applicable U.S. data privacy laws and the Sponsor’s Privacy Policy. Entrants’ information will not be sold or shared with unaffiliated third parties.
8. INTELLECTUAL PROPERTY: By entering the Contest, each participant grants the Sponsor a non-exclusive, royalty-free, worldwide license to use, publish, reproduce, and display their submission, including any images, videos, shade names, and formulas, in any and all media now known or later developed, for promotional and marketing purposes without additional compensation.
9. LIMITATION OF LIABILITY: The Sponsor assumes no responsibility for lost, late, misdirected, or incomplete entries; for technical malfunctions, network failures, or other errors of any kind; or for any injury or damage to participants or their equipment related to or resulting from participation in the Contest. Sponsor is also not responsible for delays, interruptions, or failures due to causes beyond its control.
10. GOVERNING LAW: This Contest is governed by the laws of the State of New York without regard to its conflict of law principles. The Contest is void where prohibited by law.
11. SPONSOR: Z.One Concept USA.
