Dear milk_shake PRO community,
In the past year, we have experienced serious delays in producing certain products—specifically: Dry Shampoo, Lifestyling hairsprays, Let it Shine Spray, and our Shaping Foam. We have seen your questions on social media, via email, and through our customer service line. We hear your frustration and would like to take a moment to address the situation fully and with complete transparency.
We are not proud of the lack of communication that we have been able to provide around the availability of these products. While have been working towards a solution for more than a year, we have only just recently been given some hope and an update on product status.
To give you some background on the situation, there have been some recent regulatory changes in the US (and upcoming in Canada next year) concerning consumer-use aerosol products.
Many products had to be reformulated as a result of these changes. As a European-based company, this forced us to look for production in the US in order to be compliant with the new regulations.
This has put our company at a disadvantage compared to other brands who were producing their sprays in the US already. One of the biggest challenges in being a growing brand is getting the attention of suppliers when you are not one of the “big guys”.
Add in lingering pandemic related supply challenges —which have made this already difficult situation even worse—and you have a recipe for product availability disaster.
The good news is that we have recently been in promising talks with a US-based manufacturer and finally have a light at the end of the tunnel. We have just received updates on the status of some products and wanted to share that information with all of you.
According to the timeline that we have been given, here’s what we can expect:
- Dry Shampoo: Available by the end of May
- Medium & Strong Hold Hairspray: Available in Summer ‘23
- Let it Shine Spray, Extra Strong Hold Hairspray, and Shaping Foam: TBD—in reformulation.
While we are complying with regulations, retaining the performance and integrity of the products is our highest priority.
We will continue to update you as new information becomes available. In the meantime, please feel free to reach out to us directly with any additional questions that you may have around this issue.
Thank you for your continued support,
the milk_shake PRO team