haircare news & tips

Product sampling is one of the most effective ways to increase retail sales, hands down. Giving your clients the chance to try a product out...

Incorporating social media into your business building strategy can sometimes feel a bit like herding cats. There are so many different platforms and each has...

Using Instagram to grow your business can be a double-edged sword. On one hand, it’s great for self-promotion and inspiration, but on the other, it...

These days it seems like creating a social media plan for any business just means doing a whole lot of everything. You need to be...

Incorporating more fashion hair colors into your hair color service menu can give a big boost to your salon business. Whether you’re encouraging your clients...

Picture this: you’ve just spent the last 3 1/2 hours perfecting a client’s cut and color. You’ve matched the inspiration photo almost exactly and the...

When a product comes out on promotion,  it’s very tempting to sell it to your clients at regular price and keep the profits. On the surface,...

Have you ever considered teaching your clients to style their own hair? You might be thinking, “sure, I’ll just go ahead and teach myself right...

Hairdressers have a unique and special ability to develop relationships. Those relationships can be last a lifetime if they are healthy. If you look closely,...

We’ve talked about the importance of retail sales, and how to go about creating a sales strategy that fits your salon, but what if you’re...

It’s no secret that big brands spend big bucks on their sales strategies. After all, selling products boosts profits and at the heart of every...

As the old saying goes, you’ve got to spend money to make money. This is especially true when it comes to marketing your beauty business....