
Do You Hate Selling Retail Products? Let’s Change that
While most business-oriented advice will tell you to consider things from a strategic, money-making point of view, beauty is not like other businesses. Most beauty professionals are more concerned with taking good care of their clients than they are protecting their bottom line. Not only is that ok, it’s what makes a good stylist a successful beauty pro.
You’ve likely spent your entire career building trust with your clients and that trust is sacred. This is why selling products seems like a necessary evil to most stylists, but it doesn’t have to be.
Apart from knowing how much of a product you should have on hand, it’s pretty important to determine which products are the right fit for your business. Selling products during or after a service is a really tender topic for most stylists, but trust us when we say that selling the right products makes all of the difference in the world.
Does it align with your values?
By pure virtue of being a service provider, you are the face of your business. Your clients aren’t coming in to get a haircut or other service, they are coming in to get a service from you. This means that your business is a continuation of your persona. It’s not only perfectly natural to incorporate some of “you” in your business, it’s highly recommended! There is a lot of talk out there about personal branding. While this can–and often does—get taken too far, creating a brand for your beauty business that is centered in your personal values is one way to ensure that you are creating an authentic experience for your guests. A relationship based on trust is absolutely essential between stylist and client and authenticity is a crucial ingredient for developing that trust. The cornerstone of any solid, trusting, authentic relationship is a sense of shared values. Since you are here, you are likely either currently using or considering using z. one concept products. This can tell you a lot about your business/brand values. Think about why you chose or are considering the product lines that you are. Better yet, write down some key reasons. Getting to know your “why” for carrying a product can go a long way towards helping a client understand theirs for purchasing it.Does it work for YOU?
Selling someone a product is one thing, recommending a product that you love and hope that someone else enjoys is quite another. Before deciding whether or not to stock a particular product, try it out for yourself and see how you feel about it. If it’s not designed for your hair type or texture, consider asking a trusted friend, coworker, or family member to try it out for you. Gather some honest feedback and use it to inform your decision.