Everything you want to know about insta.lotion

Everything you want to know about insta.lotion

There’s never been a product quite like insta.lotion. This incredible hair mask is super easy to use and delivers multiple benefits— just about instantly. It’s not quite a treatment, not quite a conditioner and that can cause some confusion—especially when it comes to putting insta.lotion to work in your salon.  

We answered your most burning questions about our newest product. 

Q: What is insta.lotion? 

A: Insta Lotion is liquid hair mask that gives incredible mirror-like shine—instantly. 


Q: What does it do? 

A: Insta.lotion detangles, hydrates, gives instant shine and removes frizz from hair. It prolongs color vibrancy up to 60% more than other conditioners & shortens drying time. 

Q: Is it a treatment? 

No, Insta.lotion is used after shampooing, in place of a conditioner. 

Q: How do I use insta.lotion? 

A: Apply to damp hair after cleansing, concentrating on lengths and ends and twisting the hair around the fingers to help the product penetrate deeper. Leave in for a few seconds and rinse out. 

Q: Is there a corresponding shampoo? 

A: No, insta.lotion can be used with any milk_shake shampoo. 

Q: Who is it best for? 

A: Insta.lotion is perfect for color-treated hair, and those who frequently blow out their hair smooth.  It is a perfect add-on for blow-out and color clients. 

Q: When should I insta.lotion? 

A: You can use insta.lotion at the basin right after shampooing, in place of a conditioner.  

Q: What is it like to use? 

A: Insta.lotion is a liquid hair mask, with a feel that is as light as water. It rinses out almost instantly and smells like peach bellinis! 


Q: Does it have any beneficial ingredients? 

A: Yes! hyaluronic acid for softness, lemon & blueberry extracts for shine and of course...milk proteins for strength! 

Q: How long do the effects last? 

A: The active ingredients in insta.lotion will continue to benefit hair health for as long as you use it. However, the shine and frizz reduction effects last through the next shampoo. If using insta.lotion at the basin, you will definitely want to recommend your client takes one home! 


Ready to give insta.lotion a try? Contact your local sales rep>> 

(Located in NY/NJ/MA? Order Here>>>)