How to host a BYOB event in your salon
One of the best ways to get clients excited about new hair products is to show them exactly how to use them. And why not have a little fun while we are at it?? Hosting a B.Y.O.B. event in your salon is a fantastic way to engage your current clientele, attract new clients, increase retail sales and set yourself up for more profits in the future. Let’s break it down:
What is a B.Y.O.B. event?
BYOB: Bring Your Own Blow-dryer. These in-salon events are primarily focused on styling and can also be used to educate clients on their individual hair needs. A great way to introduce this is idea is to teach a skill that EVERY client wants to learn: how to create the perfect blowout.
The best thing about B.Y.OB. events is that they are highly customizable. If you don’t have the desire or bandwidth to coordinate a stand-alone event, you might want to consider B.Y.O.B. appointments instead. These little “mini-events” are a great way to include your assistants and get your clients in the mindset of booking in-between their regular touch ups.
How to host a BYOB event
There is more than one way to host a BYOB event and choosing the format that works best for you will be individual to your salon. That being said, here are a few tried-and-true formats to consider:
TRADITIONAL BYOB EVENT
Who is invited: Interested clients, option to bring a friend
Who facilitates: all stylists (ideal ratio no more than 2 clients per stylist)
Cost to attend: $25 deposit to reserve. This deposit will be applied to product purchases during the event.
Time: 2-3 hours after normal salon hours *NOTE: You may want to close a little earlier than usual for this event.
Sample itinerary
- Welcome + short overview of the event
- Consultation
- Shampoo+ treatment
- Styling tutorial at station
- Retail purchases, future treatment pre-book & exit
BYOB APPOINTMENT
Who is invited: interested clients (individual appointments)
Who facilitates: 1 stylist per client *NOTE this is a great opportunity for assistants to get involved!
Cost to attend: Cost of typical blowout service
Sample itinerary
- Consultation
- Shampoo+ treatment
- Styling tutorial at station
- Retail purchases, future treatment pre-book & exit
How to market a BYOB salon event
These events are intended to be a fun way for clients to engage with your salon culture and their new favorite care & styling products. That said, don’t be afraid to get creative with marketing! While word-of-mouth is usually the fasts way to drum up attendees, you can also send out specially designed invitations to your VIP clients or use our customizable social media posts to help spread the word.
Share your BYOB events with us on Instagram! Tag @milkshakehairpro and use #BYOBmilkshake
