milk_shake®
mirror moment

What’s something that stylists and clients share?

The joyous reveal of a new look.
Well, we want to be a part of that feel-good moment. And we want to see what you can do with our new gloss shades.

So we’re asking stylists to tag us @milkshakehairpro, share your unique gloss formula and name it for a chance to WIN a trip to Hairtopia in Ibiza. Plus, you’ll receive a gift card for yourself and your client to use on milkshakehair.com! Don’t forget to use #milkshakemirrormoment!

Limitless Creativity with 59 intermixable shades

There’s never been a better time to shine thanks to milk_shake’s newly expanded color gloss options.

Whether clear, rich or vibrant, every shade features exceptional benefits including:
  • Ultimate shine enhancement
  • Rich conditioning
  • Complete color brilliance

    Achieve elevated color in just 20 minutes for the glow up that will have clients coming back again and again.

    • Get Glossy with 20-minute Spotify Playlists designed to complement your color journey!
    LISTEN NOW

    how to enter

    To enter the Contest, participants must:

  • Create a custom milk_shake® gloss shade on a willing participant or client.
  • Name the custom gloss shade.
  • Capture the reveal moment (video or photo).
  • Share the formula and reveal in a public Instagram post, tagging @MilkShakeHairPRO and using the hashtag #MilkshakeMirrorMoments in the caption.

    Entries must be submitted via Instagram during the Contest Period and must comply with Instagram’s terms of use.

    • prizes

    Grand Prize: One (1) winner will receive:
  • A $500 milk_shake® gift card for themselves.
  • A $500 milk_shake® gift card for their participating client.
  • A Trip to Hairtopia 2025 in Ibiza.

    Runner-Up Prize: One (1) runner-up will receive:
  • A $1,000 milk_shake® gift card for themselves.
  • A $100 milk_shake® gift card for their participating client.

    Honorable Mentions: Three (3) honorable mentions will each receive:
  • A $500 milk_shake® gift card for themselves.
  • A $50 milk_shake® gift card for their participating clients.

    • Pro Tips

  • Start with super-clean hair and dry it to about 50%. If not following another color service, use mik_shake deep cleansing shampoo to prepare the hair.

  • Apply evenly with an applicator bottle or bowl & brush, without massaging the product into the hair.

  • All the shades are intermixable with the neutral shade (clear). You can create different types of soft, desaturated colors for toning my blondes.

  • Follow your color service with milk_shake colour care colour maintainer shampoo and conditioner, so the color really lasts.

    Photo credit: milk_shake Pro Stylist and Education Lead from Madrid, Spain, Miki Monino (@miki_moi_)