haircare news & tips

Crafting the perfect brunette is a subtle art. You want depth and richness while avoiding brassiness from too much warmth. Our six new Smoothies Moka...

It’s nearly that time of year again folks—when the bustle begins its bustling and if you’re looking to hustle, you better start hustling! That's right,...

One of the biggest areas of salon profit loss just might surprise you. Take a moment to look at your color bar. How many shades...

At first glance, insta.light may seem a little...extra. After all, it is a purely cosmetic service that doesn’t address any underlying hair health concerns. It...

To celebrate 10 incredible years with 12 amazing benefits, we’ve partnered with artist Cecilia Castelli to create a whole new look for one of our...

In the beginning, there were hair collections. They were highly stylized, beautifully shot model images with out-of-this world colors and textures. They were designed to...

Have you been introduced to the Light catcher family yet? This ultra-powerful lightener line includes several new products specifically designed to deliver beautiful blondes, while...

Your clients may see it as “just shampoo”, but we know it’s so much more. As a product that is used often, shampoo has a...

Clients are becoming more concerned with whether or not the products that they are using are aligned with their core value—especially lifestyle choices. Whether it’s...

There’s more than one way to price a blonde. As a matter of fact, there are almost as many ways to approach pricing your blonde...

No matter what service you are providing in your salon, there is a milk_shake shampoo for that. Determining which ones can/can’t, should/shouldn’t be used after...

In-salon treatments are a powerful tool to have in your arsenal when it comes to increasing salon profits. This year, milk_shake has released two easy-to-use,...