haircare news & tips

We know that you know when to reach for a permanent color. But what about our semis and demis? Let’s talk about when you might want...

milk_shake offers a wide range of shampoos designed specifically to improve scalp health. Sometimes it can be a little tricky to know which one is...

You may have noticed that our GLOSS liquid demi-permanent color range recently got a swatchbook upgrade. The new format is smaller & more portable, with...

Keeping cool-toned guests brass-free between appointments is an important part of their color after-care. Not to mention a great way to preserve the integrity of...

Milan, Italy—January 30, 2024—Beautynova Group, backed by Bluegem Capital Partners, which operates in North America under the subsidiary z.one concept USA, and globally markets milk_shake,...

There are a lot of factors that go into choosing the right color for your next guest. While grey coverage, tonality, and longevity play a...

Curly hair has its own set of rules—and that doesn't just apply to care and styling. You may need to adjust your color techniques and...

When hair is below the levels of optimal health, it’s because it’s missing something. Moisture molecules are one of the first to be “lost” when...

It’s no secret that clients have a hard time buying hair products as gifts. Without an in-depth knowledge of their loved one’s hair type, texture...

Crafting the perfect brunette is a subtle art. You want depth and richness while avoiding brassiness from too much warmth. Our six new Smoothies Moka...

It’s nearly that time of year again folks—when the bustle begins its bustling and if you’re looking to hustle, you better start hustling! That's right,...

One of the biggest areas of salon profit loss just might surprise you. Take a moment to look at your color bar. How many shades...