haircare news & tips

We’ve talked about the importance of retail sales, and how to go about creating a sales strategy that fits your salon, but what if you’re...

When you’re running a service-based business your time and expertise are your products. When you are at work, every moment is either costing or making...

It’s no secret that big brands spend big bucks on their sales strategies. After all, selling products boosts profits and at the heart of every...

As the old saying goes, you’ve got to spend money to make money. This is especially true when it comes to marketing your beauty business....

Good work isn’t cheap and cheap work isn’t good. When it comes to professional hair color, truer words were never spoken. No matter how long...

Selling products to clients can be really awkward, especially after an expensive service. Typically, the result a client wants from a color service requires more...

While most business-oriented advice will tell you to consider things from a strategic, money-making point of view, beauty is not like other businesses. Most beauty...

Sustainability isn’t just a popular buzzword or empty marketing ploy around here, it is one of our core brand values. Z. one concept was built...

  Product retail is a lot like eating your vegetables— everyone knows it’s good for you, but no one really wants to do it. After...

Here are the answers to the frequently asked questions about the new milk_shake Decologic Black   1. What does the fact that it neutralizes warm...

January is often a natural lull in the beauty world. The holiday rush is over and the time for major spring makeovers hasn’t quite sprung....

How many blondes could you create in a day if you didn’t have to tone after lightening? It’s not a trick question—for most colorists, blondes...